Whole Foods Market(홀푸드마켓) & Kroger(크로거) 마케팅 전략 분석

Whole Foods Market(홀푸드마켓) & Kroger(크로거) 마케팅 전략 분석

Whole Foods Market(홀푸드마켓) & Kroger(크로거) 마케팅 전략 분석.pptx

목차 Company Description Whole Foods Market Kroger The Strategic Management Process Mission& Objectives External Analysis Internal Analysis Strategic Choice Evaluations and Recommendations References & Appendix 본문 (2) Current Status of Whole Foods Market - Ranked as 16 out of 100 in Fortune Magazine's annual list of the "100 Best Companies to Work for" They had acquired Wild Oats Market which is their largest, closest competitor with over a billion a year in sale. (3) Characteristics of Whole Foods Market - Heavily involved in environmental issues and community involvement. They made the U.S Environmental Protection Agency's list of the "Top 25 Green Power Partners" - Their core values are selling the highest quality natural and organic products available 참고문헌 http://blog.wholefoodsmarket.com/ http://www.wholefoodsmarket.com/ http://organic.about.com/od/marketingpromotion/tp/Top-5-Largest-Organic-Retailers-In-North-America-2010.htm http://biz.yahoo.com http://www.wholefoodsmarket.com/company/annual-report.php http://www.specialtyfood.com http://www.sec.gov/edgar/searchedgar/companysearch.html http://www.oppapers.com/essays/Porters-Five-Forces/177083 http://marketingteacher.com/lesson-store/lesson-five-forces.html http://www.oppapers.com/subjects/five-forces-kroger-page3.html http://sbinformation.about.com/od/marketresearch/a/swotkroger.htm http://www.thekrogerco.com/finance/financialinfo_reportsandstatements.htm http://www.bankrate.com/brm/news/investing http://www.cooperativegrocer.coop/articles/index.php?id=333 http://www.organicconsumers.org/Organic/kidsgoorganic.cfm http://www.bankrate.com/brm/news/investing/19991223h.asp?prodtype=advice http://en.wikipedia.org/wiki/Whole_Foods_Market http://money.cnn.com/magazines/fortune/fortune500/2011/?iid=F_Sub http://www.businessweek.com/bwdaily/dnflash/content/jun2007/db20070606_903061.htm http://www.wholefoodsmarket.com/company/ http://en.wikipedia.org/wiki/Kroger 키워드 마케팅, 크로거, 홀푸드마켓, 전략, Foods