H&M 마케팅

H&M 마케팅

H&M 마케팅.pptx

목차 Introduction of Analysis of 4P / Targeting / Positioning Competitor ZARA Analysis of S.W.O.T. Conclusion Prospect / future direction 본문 Hennes & Mauritz AB is the representative Swedish SPA(Speciallity retailer of Private label Apparel) company, and their business concept is to give the customer unbeatable value by offering fashion and quality at the best price. H&M was established in Västerås(베스테로스), Sweden in 1947 by Erling Persson(알링페르손). Their business concept is Give the customer Unbeatable value by Offering fashion and quality at the Best price. H&M has expanded substantially in recent years and today they have around 2,300 stores spread across 43 markets. They opened about 200 stores and grew up 10~15% annually. The largest sales country is Germany, followed by United Kingdom, Sweden. And 2011 August there are 8 stores in Korea. 키워드 HM, 마케팅