MIS SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문)

MIS SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문)

[MIS] SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문).pptx

목차 What is S.P.A ? Types of S.P.A Success case1 Zara Success case2 - UNIQLO How to success GAP 본문 Specialty store retailer of Private label Apparel Characteristics VM(visual merchandising) strategy Fast fashion Small Batch planning & flexible production Speed Characteristics Maker type Vertical Integrated system Catch what customer need Decreasing distribution cost Effectiveness Huge Capital 키워드 Success, SPA, GAP, Characteristics