광고론 소셜마케팅 & 공익 광고 사례(영문)

광고론 소셜마케팅 & 공익 광고 사례(영문)

[광고론] 소셜마케팅 & 공익 광고 사례(영문).pptx

목차 1.Social marketing 2.Public Service 3.Advertisements related to the topic 4.Discussion 본문 Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. 1 Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society s well being as a whole. public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. 키워드 광고론, 소셜마케팅, 공익, 광고, 마케팅