국제경영 현대자동차의 국제시장 진출 전략(영문)

국제경영 현대자동차의 국제시장 진출 전략(영문)

[국제경영] 현대자동차의 국제시장 진출 전략(영문).pptx

목차 Hyundai Motors International business Issue Analyze Current Position Industry Competitors Global Market Situation Core competence Hyundai USA Hyundai China Hyundai Europe Recommendations Eco-Friendly Marketing 본문 Hyundai USA HYUNDAI = Cheap car (Influenced from 'Excel' late 80s) →Low quality Open a new factory in Alabama → Improve the image of HYUNDAI The Initial Stage (1986 to 1988) The Troubled Years (1989 to 1998) The Recovery (1999 to 2003) Hyundai Motor Company was to promote quality management since 2000. It has achieved the highest level of quality competitiveness In 2005. 키워드 국제경영, 국제시장, 현대자동차, 국제, 시장