마케팅 관리 카페더웨이 마케팅 전략(영문)

마케팅 관리 카페더웨이 마케팅 전략(영문)

[마케팅 관리] 카페더웨이 마케팅 전략(영문).pptx

목차 1.The Better way for Café the way 2.Core Strategy 3.Marketing Strategy Plans 4.Financial Analysis 본문 We sell not only coffee, but the place of communication and the café's culture. 1st place is HOME, 2nd place is OFFICE, 3rd place might be Café combined-concept of coffee+office 1. Mainly in the age from 20 to 30, 2. Living in Seoul, 3. Pioneering knowledge as Internet-oriented, 4. Seeking reasonably cheaper price, 5. Wanting to have a bright light, cheerful atmosphere, calm music selection. 6. Likely to do group meetings, assignments and personal study. The expected increase in Coffice tribe and the Gloomy Basic requirements already qualified Second-biggest segment Relatively easy to control variables for satisfying their needs 키워드 마케팅, 더웨이, 카페더웨이, 카페, 전략