촉진전략 소셜 네트워크 서비스 `페이스북`의 딜레마 고찰-이익과 개인정보 유출(영문)

촉진전략 소셜 네트워크 서비스 `페이스북`의 딜레마 고찰-이익과 개인정보 유출(영문)

[촉진전략] 소셜 네트워크 서비스 `페이스북`의 딜레마 고찰-이익과 개인정보 유출(영문).pptx

목차 Facebook allows users Facebook's Advertisement Facebook's Business Model Case study Q1. Case study Q2. Case study Q3. Case study Q4. Case study Q5. 본문 Facebook allows users to create a profile and to join various types of self-contained networks, including college-wide, workplace, and regional networks. Connecting and interacting with other users Messaging Grouping Photo-sharing User-created application The FB responses the users' page according to their personal information they have provided. Suppose I have written many of my posts in related to cosmetics, my FB Ads will show me Ads in related to cosmetics. Whatever I write in my FB will become a data to analyze my personal interests and my tastes. To sum up, I might take advantages on the Ads, however from the corporate' perspective they are highly likely to benefit from this because it increases the chances that customers takes closer look at them instead of the random ones.   The random ones might derive other models such as the portals in Korea. When you type in certain words you see several lists which grouped as Sponsored links. They are the paid ones which are there to catch the customers' eye sights. This might not relate to you and doesn't benefit in any way. But these companies pay for every time when you click into their link for the price of luck. 키워드 개인정보, 촉진전략, 딜레마, 페이스북, 소셜