Zepetto 인도 진출 전략 (영문)

Zepetto 인도 진출 전략 (영문)

Zepetto 인도 진출 전략 (영문).pptx

목차 1. Why Indonesia? 2. About Zepetto 3. CAGE distance framework 4. Internalization of Zepetto (5 imperatives) 5. Entry mode & Localization 6. Strategy evaluation 7. Suggestions for the future 본문 About Zepetto ▶Established in 2003. 09 ▶ Global game company -Indonesia, Thailand, Brazil, Russia, Turkey, Italy, USA, Peru, Philippines ▶ Point Blank Point Blank FPS game Failed in Korea Popular in Indonesia, Brazil, Thailand, Russia PT.Kreon: the publishing company; a lot of successful games . . Geographic Distance Transportation Poor transportation Transportation is extremely important for economic integration and for domestic and foreign trade Infrastructure Mostly occupied by Chinese company Industry structure Hostility of Indonesian government to foreign companies Foreign relations A founding member of ASEAN and the East Asia Summit Good relationship between Korea and Indonesia 키워드 인도, 진출, 영문