한국 프랜차이즈 현황과 미래 (영문)

한국 프랜차이즈 현황과 미래 (영문)

한국 프랜차이즈 현황과 미래 (영문).hwp

목차 <Introduction> (1) What is Franchise (2) The requirement for establishment of Franchise <Main subject > (1) The definition of franchise in Korea (2) History of Korea franchise (3) Subway 'Successful Franchise' (4) Caffe Bene 'Too much' (5) Aspects of future Korea's Franchising market <Reference> 본문 <Introduction> (1) What is Franchise The Franchise system is a form that headquarters control markets tightly by contract of franchises. Franchise is getting effect of management such as enterprise under direct management by doing mutual cooperation and sharing functions by contract among independent operators having individual capital. The contract of franchise includes rights associated with the sales. This contract permits trade names, logos, images, etc., and helps set of goodwill and gives license. (2) The requirement for establishment of Franchise The following requirements are for establishing of franchisees contract. a. Permission of sales displays The franchisee s sales should be related to the franchisor s sale cover substantially. For example, there are trade mark, service marks, logo, and so on, Especially, trademarks and service marks registered as intellectual property rights can give franchisees exclusive license within a certain range and areas. b. Support and control of Franchisor To recognize franchisees contract, Franchisees should operate sales following that franchisor make marketing plan through support and control for franchisees. -Approval of store -Requirements for the design and appearance of the store -Business hours -Restrictions on customers -Policies for personnel management 참고문헌 http://franchise.ftc.go.kr/fir/manage/searchFirList2.do?method=getSearchList http://www.franchise.kr/html/index.html http://blog.naver.com www.anewsa.com www.studioxga.net http://magazine.hankyung.com/business http://www.subwaykorea.co.kr/franchise http://www.ikfa.or.kr (사)한국프랜차이즈협회 2008년 프랜차이즈업 현황 및 발전방안 연구, (사)한국프랜차이즈협회, 지식경제부, 2008 가맹사업진흥을 위한 중,장기 발전방안 연구, 변명식, 지식경제부, 2008 프랜차이즈 창업론, 박주영,노기엽,김현순, 학현사,2009 KFL 프랜차이즈 연구소(KOREA Franchise Lab) 키워드 한국, 프랜차이즈, 영문, 미래