네스카페 돌체 구스토(Nescafe Dolce Gusto) 마케팅

네스카페 돌체 구스토(Nescafe Dolce Gusto) 마케팅

네스카페 돌체 구스토(Nescafe Dolce Gusto) 마케팅.pptx

목차 1.Analysis of coffee market 2.Capsule coffee machine 3.Inside-out 4.Hypothesis 5.Analysis of marketing research 6.Conclusion 본문 Inside-out "You can easily enjoy the café coffee at home" -You can make the taste of café coffee through high-pressure (15bar) extraction. "Dolce Gusto is very convenient" -Can make a cup of coffee in a minute. -Temperature control is easy. -Can make steam milk without steamer. Hypothesis "The reason why people go to café will not taste and quality of coffee" -People will go to café for cultural life or atmosphere of café. -Consumers will be skeptical about initial and maintain cost. "Dolce Gusto is inconvenient" -Extract separately steam milk and coffee. -They should measure the amount of water. 키워드 Nescafe, 구스토, 네스카페, 네스, 돌체