마케팅 프로스팩스 마케팅 전략(영문)

마케팅 프로스팩스 마케팅 전략(영문)

[마케팅] 프로스팩스 마케팅 전략(영문).hwp

목차 1. Introduction of Prospecs 2. STP Strategy 3. 3C Analysis (Customer, Company, Competitors) 4. Solution utilizing 4P 5. Conclusion 본문 Introduction of Prospecs The Sports brand Prospects is a corporation which originated from KookJe trading company (now called LS networks). It occupied superior position, sharing domestic market with Lecaf(leading by hwa seung company). However, after 1990s, Prospects became gradually loosing their competitiveness because of improper marketing stretagy, so they had to give way their market share to the main competitors. Since then, they did co-marketing using the Korean famous singer Seo Tae Ji , but it didn t work. In 2009, Prospects tried to make their crisis as an opportunity, by realizing the new product Prospects W . Also they made the famous Korean actress kim hye sue show up in their TV commercial. And they finally sold 10,000,00 sports shoes per annum. (for 2009.9) However, Prospects is now in a critical situation, because so many competitors tried to invade domestic market. Therefore, our group will find the way that Prospect s have to go by comparing and analyzing Prospects marketing strategy and the other rivals also. And we ll also find the exclusive advantage that Prospects have and investigate niche market where Prospects have to head for. 키워드 마케팅, 스팩스, 프로스팩스, 프로, 전략