경영학 컵 치킨 사업의 중국시장 진출 전략 (영문)

경영학 컵 치킨 사업의 중국시장 진출 전략 (영문)

[경영학] 컵 치킨 사업의 중국시장 진출 전략 (영문).pptx

목차 History Declaration Situation_Korean Market China_location China_populaiton China_flag China_politic China_communism China_currency China_districts Qingdao Zhanqiao JOB TRAINING 본문 You must aware of "Guanxi" Because you need to keep a good relationship with the local government to make a successful business A central idea in Chinese society Basic dynamic in personalized networks of influence A state of general understanding between two people Closely related concepts : Ganqing(feeling,感情) Renqing(人情) Mian(face, 面) Social status, propriety, prestige, or more realistically a combination of all three The benefits gained from social connections and usually extends from extended family, school friends, workmates and members of common clubs or organizations 키워드 중국시장, 시장, 중국, 진출, 경영학, 컵치킨