경영학 컵 치킨 사업의 중국시장 진출 전략 (영문)

경영학 컵 치킨 사업의 중국시장 진출 전략 (영문)

[경영학] 컵 치킨 사업의 중국시장 진출 전략 (영문).hwp

목차 Ⅰ. The reason of our choice ⅰ. Situation of Korean market ⅱ. Advertisement Strategy Ⅱ. China ⅰ. About China ⅱ. About Qingdao Ⅲ. Local Government Relationship ⅰ. Guanxi Ⅳ. Personnel Management ⅰ. Chinese Personnel Policy ⅱ. Personnel Management Culture Ⅴ. Living Environment ⅰ. House ⅱ. Transportation Ⅵ. Communication Style ⅰ. Greeting ⅱ. Eye Contact / Smiling ⅲ. Foot Gesture ⅳ. High Contextual Culture ⅴ. Drinking Culture ⅵ. Courtesy of food 본문 Ⅰ. The reason of our choice ⅰ. Situation of Korean market As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market. ⅱ. Advertisement Strategy We decided to make Super Junior to advertise our product. According to Balance Theory, a person who likes Super Junior will also like our product because they advertise our company. As we looked at this point, Super Junior is now our advertisement model. It has quite effective perspective. 키워드 경영학, 컵치킨, 사업, 중국시장, 진출전략