타타 나노 마케팅 사례

타타 나노 마케팅 사례

타타 나노 마케팅 사례.pptx

목차 Intro Target Market Marketing Mix SWOT Aspects to Overcome 본문 Price -Starting price in India: - Rs. 100,000 (approx. $2,000 US) Place - Manufactured in India - Sold through dealerships or internet - Alliance created with Nissan - Sold at Nissan dealerships - Good Strategic Alliance due to its costumer loyalty, establishment in North America, etc. Product - small car (compact but with big interior), drives like a big car. - uniquely shaped car - Personal Perceptions - big potential - practical and affordable Promotion - Advertise the features of the car - Advertise the benefits of low cost, yet high quality. - Allow consumers to be aware that quality of car is high, however cost is low 키워드 마케팅, 타타 나노, 사례