마케팅 카누 (KANU) 마케팅조사

마케팅 카누 (KANU) 마케팅조사

[마케팅] 카누 (KANU) 마케팅조사.pptx

목차 1.INTRODCUTION 2.INSIDE-OUT 3.OUTSIDE-IN 4.SURVEY 5.CONCLUSION 본문 PRODUCT INTODUCE <4 Types of KANU> Strong coffee Dark roast Americano Dark roast Sweet Americano Mild coffee Mild roast Amaricano Mild roast Sweet Americano ANALYZE COFFEE MARKET THREATENED! NEED FOR NEW WHY WE CHOOSE KANU Easy to make New conceptual Premium instant coffee Fresh taste & flavor Reasonable price Good reputation from maxim COMPETITIVE Successful positioning 키워드 Mild, roast, coffee, Americano, KANU