HRM Cypress Semiconductor 사이프레스 세미컨덕터 사례(영문)

HRM Cypress Semiconductor 사이프레스 세미컨덕터 사례(영문)

[HRM] Cypress Semiconductor 사이프레스 세미컨덕터 사례(영문).pptx

목차 1.Background 2.Killer 3.Goal 4.people system 5.lesson 6.Discussion 본문 To begin with I will tell you background of cypress. Since cypress has founding in 1982 by T.J Rodgers, it ranks in the top fifteen U.S semiconductor companies. their goal is reaching to be a 10 billion-dollar company. but, they failed to reach that. They targeted to select niche markets which it believed would be ignored by major companies. But they had a problem. Because, Cypress has struggled to execute its current strategy of competing in the high-volume, low margin business in low-volume niche markets. Even if they went through hardship, Today. Cypress s competitive advantage comes from continuous improvement in the cost efficiency and productivity of operations, the implementation of programs for reducing cycle times and inventory, and the constant introduction of innovative products. Second thing what I want to tell is The philosophy of the Cypress. T.J Rodgers began work in 1973 at AMI. which was a relaxed, supportive environment. But AMI disappeared. Cause of that Rodgers thought Winning is what matter which is meaning that Winning the most important . 키워드 사이프레스, 세미컨덕터, Cypress, 컨덕터, 프레스