경영학 중외제약의 경영전략(영문)

경영학 중외제약의 경영전략(영문)

[경영학] 중외제약의 경영전략(영문).ppt

목차 1. About 'JW Pharmaceutical' 2. What is 'Phytoncide'? 3. Phytoncide Product line 4. Market Attractiveness Analysis of Phytoncide Volatilizor 5. 4P ANALYSIS (3) PLACE 6. SWOT ANALYSIS 7. Finance 8. Human Resource and Job Security 9. How to solve the problem of Phytoncide Volatilizor 본문 (2) Vision We are committed to human healthcare We make healthy culture (1) Phytoncide - Phyton : 'Plants' - Cide : 'Kill' - Found in early 20C Own shopping website & Open market: 11st, G market, etc. focused on Online Over The Counter < prescription only medicine drugstore < large hospital Transactions with drugstores↓ hard to sell products Temporary increase in sales due to swine flu Gift sets Sponsorship ⇒ Practical sales X, just for temporary period Small market, low product awareness, limits of distribution = Online sales promotions Exhibitions and Expos ⇒ Fail to meet customers directly 키워드 경영전략, 중외제약, 경영학, 영문, 전략