글로벌 마케팅 프로스펙스 워킹화 w 미국시장 마케팅전략(영문)

글로벌 마케팅 프로스펙스 워킹화 w 미국시장 마케팅전략(영문)

[글로벌 마케팅] 프로스펙스 워킹화 w 미국시장 마케팅전략(영문).pptx

목차 1. SWOT Analysis 2. Marketing Strategy Donation Coupon K-pop advertisement Online marketing Health care 3. Evaluation 본문 SWOT ANALYSIS STRENGTH Diverse product Line and attractive design No. 1 walking shoes in Korea Ergonomically design and Take care health Walking Clinic and Foot health program WEAKNESS Many Rival companies in sports wear Medical clinic needs too much money Prospecs has low level of awareness in US STRENGTH Target High consumption and higher-income group Lower cost in retailing process High unemployment make high demand on running shoes Leisure, recreation culture 75% of US people suffer from the foot health care STRENGTH Lower retail cost raise rivals Consumers frequently change shoes Low level of awareness No idea about Walking shoes 1. Coupon Strategy Getting People In The Door : Driving Trial Getting People Back In The Door : Enforcing Behavior Up-Sell : Consumers Seek Value Cross-Sell : Consumers Want More and Better Distribution: In-Store Point of Sale Handout Coupons ; Direct Mailer/Flyer/Newspaper Coupons; Coupon Return of Investment (ROI) 2. Online shopping delivers the convenient for customers increases many customers and expand the market share package uniformity strategy promotional discounting strategy The Efficient Consumer Response （ECR） Social media， such as Facebook, Twitter, and YouTube 3. Promotion with K-Pop superstars Younger generation who have interests in Korea and its culture. Superstars' Endorsement for the product. Promote it at the concert of the superstars. - Price lottery Launch a limited line of shoes for this special event. - Brand insistence by the maniac Websites, SNS such as Facebook Pages, Twitter- "Word of mouth" 키워드 마케팅, 마케팅전략, 미국시장, 글로벌, 스펙스