글로벌경영 로만손 중동 러시아 진출 전략(영문)

글로벌경영 로만손 중동 러시아 진출 전략(영문)

[글로벌경영] 로만손 중동 러시아 진출 전략(영문).pptx

목차 1. Introduction 2. Watch industry 3.Entry to Middle-East 3.1 Entry process 3.2 The limitations of OEM 3.3 Entering to Mid-East 3.4 Strategy in Mid-east 4. Entry to Russia 4.1 Diversification of market 4.2 Diversification of business 5. Conclusion 본문 A watch that is more famous overseas, Romanson launched a wrist watch brand called ROMANSON in 1988 and began exporting to the Middle East Market. Since then, the company has built a global business network in 72 countries around the world, has achived export showings of $25 million, and continues to develop as a global watch brand. Founder : Kim ki moon Established Date : April 1, 1988 Business Area Manufacturer and seller of watches Manufacturer and seller of accessories Sales : 29.6 billion won Headquarters : 77-1 Garak-dong Songpa-gu Seoul-si Employees Office workers : 50 person Production Workers : 40 person etc : 2 person Total : 92 person Efforts to become Global brand Developed the world s first cutting glass watch with a surface that has been carved in diamond shape. Developed the 3.89mm ultra slim watch. Developed a pocket watch type manual movement prototype in 2008. Since 1997, participated in the Swiss Basel World as Korea s representative company brand. Since 2002, exhibited at the department store to secure position in the international luxury watch market. 2-1. Characteristics of Industry Advanced design based on knowledge-based industries   Precision processing and digital electronics technology convergence industry   Without pollution urban industry   Brand and trendy fashion industry Sensitive industry in economic fluctuation   Representative small company oriented industry   Community-type industry with high homogeneity and expertise Most components manufacturers and assemblers build to relationships to vertical division   Sales proportion : export 70%, domestic 30% 키워드 러시아, 로만손, 글로벌경영, 중동, 진출