뉴스 코퍼레이션(News Corporation) 분석 (영문)

뉴스 코퍼레이션(News Corporation) 분석 (영문)

뉴스 코퍼레이션(News Corporation) 분석 (영문).pptx

목차 1.Introduction 2.5 Forces model 3.New entrants 4.Power of suppliers 5.Substitute productsor service 6.Power of customers 7.Rivalry among current competitors 본문 The News Corporation ltd. founded by K. Rupert Murdoch is a diversified global media company. It provides TV channels, direct satellite and cable broadcasting, newspapers, magazines, books and promotional inserts, movies. Business owned by News Corporation Newspaper : New York Post, The Times, The Sunday Times, The Sun, News of the world Broadcasting : Fox Television, Star TV, DirecTV, BSkyB Movie : 20th Fox - Total Asset : $60,931.00 - 2012 - (U.S. Dollars in Millions) High entry barriers for the new entrants Requirements for high capital resources To enter media industry, new entrants need high capital resources - The threat of new entrants is low News corporation has abundant funds, M&A experiences and management abilities - News Corp has overwhelming superiority over new entrants Broadcasting regulation of each government News corp s Television business in U.S.A is regulated by USA s Federal Law & FCC s regulations. The U.S. Federal Law has strict regulations with children's program & rate of political advertising. The U.S. Federal Law has strict regulations with children's program & rate of political advertising. News corp. has already adapted to most countries and has acquired managing skills to adapt to different new environments Technology advancement (Fast spread of Internet access & more tools to access with) 2. Infringement of copyright (Illegal downloads↑) The main source of News Corp's profit (television, newspaper, theater, books etc.) ↓ negative effects on the entire media industry 키워드 News, 뉴스, Corporation, 코퍼레이션, 영문