마케팅 LG트럼스타일러 마케팅 전략(영문)

마케팅 LG트럼스타일러 마케팅 전략(영문)

[마케팅] LG트럼스타일러 마케팅 전략(영문).docx

목차 Segmentation, targeting and positioning Product Price Place Promotion in terms of IMC (integrated marketing communication) <Resources and references> 본문 Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience it a representation of their life-style value. Styler was introduced to fill this consumers' need and it was successful for the product of introduction stage in product-life-cycle. However, the problem is that many consumers feel a little uncomfortable with Styler it's too expensive for such a useless product. We have decided to change their thoughts and lead them to feel more of needs for Styler in both value and functional wise by efficiently using marketing tools. 참고문헌 아시아투데이, LG전자, '트롬 스타일러' 국내 출시, 2011.02.23 http://www.asiatoday.co.kr/news/view.asp?seq=452337 서울경제, 항상 새 옷처럼 트롬 스타일러 본격 시판, 2011.2.23 http://economy.hankooki.com/lpage/industry/201102/e2011022314574047580.htm 서울경제, 2011 서경베스트 히트상품 LG 트롬 스타일러 2011.11.28 http://economy.hankooki.com/lpage/industry/201111/e20111128162215120180.htm 프라임경제, LG전자, 트롬 스타일러 신제품 출시, 2011.10.24 http://www.newsprime.co.kr/news/articleView.html?idxno=219179 이코노믹리뷰,"우리 땐 재봉틀이 보물 1호 .며느린 스타일러 챙겨오네", 2011.10.18 http://er.asiae.co.kr/erview.htm?idxno=2011101309572283946 AVING, 혼수 가전 무엇이 달라졌나? 2011년 새로운 혼수 가전 아이템 눈길 2011.03.29 http://kr.aving.net/news/view.php?articleId=191597&Branch_ID=kr&rssid=naver&mn_name=news 한경닷컴, 혼수시장 지형 바꾼 30대 신혼부부 구매파워, 2011.9.28 http://kmomnews.hankyung.com/news/apps/news.sub_view?popup=0&nid=02&c1=02&c2=02&c3=00&nkey=201109281024431 조선 경제, 혼수 가전_똑똑한 가전, 직장인 부부 도와주네, 2011.10.10 http://biz.chosun.com/site/data/html_dir/2011/10/10/2011101001264.html 파이낸셜뉴스 경제, LG전자，BMW 매장서 '트롬 스타일러' 만난다 2011.07.14 http://www.acrofan.com/ko-kr/consumer/news/20110714/00000007 아주경제, LG전자, '트롬 스타일러' 이색 활용법 제작, 2011.11.21 http://www.ajnews.co.kr/common/redirect.jsp?newsId=20111121000051 연합뉴스, LG전자 트롬 스타일러 '잘나가네' 2011.04.20 http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=001&aid=0005021053 LG Electronics http://www.lge.co.kr/ 키워드 마케팅, 트럼, 스타일, 영문, LG트럼스타일러