국제경영 Zara 자라 성공요인(영문)

국제경영 Zara 자라 성공요인(영문)

[국제경영] Zara 자라 성공요인(영문).pptx

목차 1.Introduction 2.4P analysis 3.Internationalization 4.Business Strategy 5. Suggestion 본문 ZARA and INDITEX to democratize fashion by offering the Latest fashion in Medium quality at Affordable price Product Variety, speed-to-market Quick Response system -11,000 different products every year Quickly follow and respond to the current fashion trends 4 to 5 weeks to design new products 2 weeks to redesign those products Withdrawn from shops within a week No models of Zara stay on the shop floor for more than four weeks. Average quality products at reasonable price 30% sale for the remaining clothes at the end of each season price based on comparables within the target market Price tags for multiple regions to show different prices in different countries. The number of remaining items at the end of each season is also lower than the others 18% Discount rate, twice a year 4607 stores in 73 countries worldwide located where customer's purchase prevails sell as many items at a low margin through department stores distribution costs↓, commission fees ↓ 키워드 국제경영, 성공요인, Zara, 자라, 성공