국제경영 쌤소나이트 Samsonite SCM 분석(영문)

국제경영 쌤소나이트 Samsonite SCM 분석(영문)

[국제경영] 쌤소나이트 Samsonite SCM 분석(영문).pptx

목차 1. About Samsonite 2. Raising Issues A. Manufacturing System -Analysis & Conclusion B. Supply Chain -Analysis & Conclusion 3. Future of Samsonite 4. Q&A 본문 1910 Denver, Colorado, USA by Jesse Shwayder 1941 He named one of his initial cases Samson , and began using the trademark Samsonite. 1963 Set up its first European operation in the Netherlands 1974 Developed its first real European product called the Prestige Attache 1990s Purchased a Hungarian luggage manufacturer and began to expand throughout Eastern Europe. → Established several joint-venture companies throughout Asia, including China, to extend its reach there. Fact 2. In 2010, Samsonite's products were sold More than 37,000 points of sale in over 100 countries through a variety of wholesale and retail distribution channels →strong international brand presence with significant scale Raising Issues A. Manufacturing System -Analysis & Conclusion B. Supply Chain -Analysis & Conclusion Issue A. How Samsonite manage global manufacturing system? Conclusion 3 effective strategic approach Outsourcing; quality management ; R&D production and innovation. A. Manufacturing System If you were CEO of Samsonite, Which action would you take? A. manage the whole production line B. Establish strategic alliance Selective Out sourcing They outsource 90% of Soft side luggage They insource Majarity of hard side luggage 키워드 국제경영, SCM, 나이트, 쌤소나이트, 쌤소