애경 케라시스 마케팅 제안서(영문)

애경 케라시스 마케팅 제안서(영문)

애경 케라시스 마케팅 제안서(영문).docx

목차 1. Objective of proposal 2. Analyzing current position 3. Solutions - Operating plan - Expectation 4. Conclusion 본문 1. Objective of proposal Kerasys' current market share is 4th rank in Korea. It is already high rank in shampoo market. But nowadays, oriental shampoo market is rapidly growing and it means Kerasys market share is not sustainable as it stands. Therefore, we suggest this proposal to increase Kerasys' market share and give Kerasys differentiation as against other company's products. 2. Analyzing Current Position Before we start analyzing environment, we want to remind these problems in Kerasys. 1. Design of Container 2. Normal Concept 3. Lack of Advertisement We focused on these problems to overcome the current Kerasys state. First problem was too common design of container. But as you can see the survey we researched, most customers don't care about design of container. So we skipped this problem and we focused on other two problems, lack of advertisement and normal concept. 키워드 is, Kerasys, shampoo